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Cooperation

  • Business cooperation between Cross communications and Serbian State Lottery has lasted since December 2006.

  • After detailed evaluation of SSL media activities a detailed strategy concerning media and public appearance of SSL and its general manager Bojan Krišto has been defined.   

  • Improving cooperation with printed and electronic media, especially with the editors, was our aim.

  • Also, our goal was to introduce the public with the deeds and products of SSL, as well as, with its business actions.

  • Our agency has monitored since the beginning of our cooperation with SSL all clippings and actions and events of importance for the client.

 
  SSL products and results
  • At fires we have promoted the products of  DLS:

          :: LOTTO 7 out of 39

          :: Lucky Skretch

          :: Dream Shopping Money

  • Success of new games

  • Better selling network
  • Safer game organization system, guaranteed fund and payment of won ammounts

The results of DLS are:

  • Effective system of fulfilling country’s budget.

  • Increased DLS profit, decreasing expenses

  • Gianing players trust

  • Organising press conferences

  • Daily newspaper publishing - announcements, advertisements, news

 
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